Our Origins
Kingdo was born in the Netherlands through the vision of Selma van Asselt, a passionate advocate for healthy living and an expert in anti-aging therapies. With over 30 years of research into the synergy of beauty devices and skincare, Selma recognized the untapped potential of the post-workout skincare window.
When our founder Ann introduced the ‘Golden 15 Minutes’ theory, Selma immediately saw its scientific value and became a driving force behind Kingdo’s pioneering product development.